r10 Consulting acquires Amarillo Technologies, a technology incubator.

r10 is delighted to acquire Amarillo Technologies, a technology incubator focused on investing, designing, and building assets. Amarillo’s ethos and strategy to evoke change through disruptive technology perfectly align with the strategic direction of r10.

This acquisition brings together r10’s consulting expertise and Amarillo’s insurance products. Together, the two companies have the capabilities and know-how to enable innovation and much-needed disruption. Clients’ needs are addressed with insurance solutions that add value across the entire insurance life cycle – with a better connection, real-time granular level data and complete visibility for all parties.


Amechi Pierce-Howe, Managing Director r10, said, “Having worked closely with Amarillo Technologies creating a robust investment, business and technical go-to-market strategy, it is great to have them joining the r10 family. Amarillo perfectly fits our overall growth strategy and will add experience in developing and integrating solutions to existing and new clients. Having reviewed over forty potential insurtech investments, Amarillo’s technical assets and experienced team were by far the best fit for r10.

We look forward to working with Amarillo to innovate and challenge the existing technology approach within the insurance industry.”


Zoe Steele, Director Amarillo Technologies, said, “I’m delighted that Amarillo Technologies is now part of r10. Amarillo and r10 are united in their vision to incite change in the London insurance market by bringing forward-thinking technology and first-class consultancy services together.”


About Amarillo Technologies

Amarillo Technologies is a privately funded incubator focused on investing, designing, and building assets that will revolutionise the global insurance markets.

Our mission is to cultivate and grow a best-in-class technology ecosystem that provides brokers, carriers and MGA’s access to tactical products that provide real-world benefits.

Find out more about Amarillo Technologies at www.amarillotechnologies.co.uk