Our client was looking to develop a framework to undertake research and obtain insight into the wants and needs of their customer base.
The client was looking for a programme lead with a niche range of skills including deep first-hand insurance industry knowledge, but also a breadth of experience across innovation, project delivery and design thinking to bring an external viewpoint unhindered by legacy thinking.
r10 were engaged to support the development and delivery of this framework and lead the overall programme from initial mobilisation through to successful delivery of a repeatable research framework, across a tight 12-month timeframe.
During the engagement, r10 worked with the client’s core team, as well as a range of wider stakeholders across the business and external services suppliers across geographies to define and deliver an overall programme plan, research tools and outputs. Potential minimum viable products were developed, keeping customer desirability at the core, whilst also considering feasibility and viability.
Alongside innovative methodologies, r10 utilised best practice programme governance to ensure robustness and appropriate controls throughout.
The research and insights methodology framework was adopted and embedded as part of the wider corporate development strategy toolkit across the client’s organisation. A research findings and recommendations report was taken forward to the Executive Board for consideration of next steps to implement potential value propositions.
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