Paul Rich

Senior Advisory Partner


Paul has over 20 years’ market experience that allows him to focus on real business drivers, not those that are perceived. He has a senior and c-suite level strategic engagement experience and a proven record of delivery across central operations functions, which is driven by evidence and reporting.

Paul has an in-depth understanding of insurance markets, particularly of Lloyd’s and London Market. He is a founding chair of the International Underwriting Association’s (IUA) Delegated Authority Underwriting group, a co-author of the IUA’s ‘Guide to Delegated Authority good practice guide’ and a member of the LM TOM (Delegated Authority stream) board.

What attracted Paul to r10

Several things attracted Paul to r10, primarily the approach taken to client and stakeholder engagement. Striving always to be pragmatic and understanding of the myriad of different issues facing businesses in the market and offering bespoke and practical solutions to them. If a client is looking to work with a company engaged at the ‘coal face’ of the London Market, then to his mind, there isn’t another consulting practice like r10. With such a concentration of high calibre people, all focused and target driven and always cognisant of the market intricacies and nuances that prevail.


He is a big foodie and loves to explore new places to experience regional cuisine and delicacies. A keen driver and you will find him over the country trying to find the best roads – favourite so far, the ‘Top Gear’ road across the Brecon Beacons.

Three things that most people don’t know about Paul

Daley Thompson (of ‘80’s Olympic fame) was the guest of honour at his passing out parade in the Royal Marines. Roald Dahl’s book ‘Danny Champion of the World’ is his favourite book. 42 is Paul’s favourite number.


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